Virgin tycoon Richard Branson was left fearing for his life after an horrific bike crash this week.
The businessman was cycling with his two grown up children on the British Virgin Islands when he hit a hump in the road.
In a post on the Virgin website, the 66-year-old said:
"I was heading down a hill towards Leverick Bay when it suddenly got really dark and I managed to hit a sleeping policeman hump in the road head on.
"I really thought I was going to die. I went flying head-first towards the concrete road, but fortunately my shoulder and cheek took the brunt of the impact, and I was wearing a helmet that saved my life.
"We've since recovered the crumpled bicycle, completely destroyed. My cheek has been badly damaged and my knee, chin, shoulder and body severely cut."
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I travelled to Miami for x-rays and scans, but have been extremely fortunate that apart from a cracked cheek and some torn ligaments I hopefully will be able to complete the Virgin Strive Challenge next month.
"My biggest hardship is having to drink tea out of a straw. Oh, and being called elephant man by a six year old!
My attitude has always been, if you fall flat on your face, at least you’re moving forward. All you have to do is get back up and try again. At least I’m practicing what I preach – though a little too literally!"
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